Nu-Soul Magazine was founded in 2006 by Norman Mayers in Los Angeles, CA, inspired by the fusion of the sounds of soul and electronica, as well as an urban aesthetic that includes, but is not limited to dance music, art, fashion, events, and culture of all kinds. Nu-Soul strives to provide an outlet for independent and up-and-coming artists to be heard, as well as further the underground movements and sub-cultures that both helped create Nu-Soul, and that Nu-Soul will help to create.